06 Sep 12
Alternate Title: My friend, Amy, is BRILLIANT!
I feel it is quite obvious that my blog doesn’t speak about fashion or food. I’ve tried very hard to keep a tight focus, because I know what my small, yet loyal, following likes and I know the people who land here after searching Google find what they were looking for and often poke around, reading additional articles.
This is why I find it hard to respond to your pitch emails in a professional and dignified way when you ask if I’d like a sample of BBQ sauce to blog about, or if I’ll promote your client’s Facebook contest where people are voting on fashion posts. Not only do you ask me to do these things for free, you often ask me to jump through hoops to get to do them.
My first bone to pick is your lack of homework. If you really love my blog and want to work with me, take a couple minutes to scan my first page of posts and read my about page. I promise, if you do this for the bloggers you contact, you’ll end up pitching less, and getting better results because you’ll end up working with a group of bloggers whose readers fit your client’s target audience.
Secondly, keep in mind that what I do here on this blog is a part of my job. I don’t work in a doctor’s office or teach in a school. I work from home. I choose this not because I’m lazy and wish to work in my PJ’s. I do this because I’m a homeschooling mom of two boys, my career allows me to work from anywhere, and the home office suits my lifestyle. You would never dream of representing a brand for free. Why should I? For the record, I have, on the rare occasion the brand was doing something charitable that pulled my heart strings, or when the product I received was something I had planned to buy and wouldn’t have to spend money on if I received it as pay. But, I always weigh these opportunities, taking into consideration the time I’ll spend on them, and the value of the product I’ll receive. Otherwise, my time is more wisely spent designing websites and making money that will pay bills.
There and good and bad ways to approach a blogger. My friend, Amy, hits the nail on the head in her Open Letter to Brands, and Kelby’s post, Marketers Who Understand Blogger Outreach is a community sourced collection of the best marketers in the industry. I’m so grateful to these women for stepping up and saying what needs to be said, for supporting bloggers and educating marketers. They’re giving us voices and inspiring us to write things like this.